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Yellow Letter

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Getting my yellow letter marketing going and I’m getting some calls.

So far my yellow letter sellers seem very defensive and leary. They are asking how I know about them and why I want to buy their property, etc. If I ask for property address, they hesitate to share… thinking I should know it already since I was the one that sent them the letter.

Some selllers don’t even want to disclose their name. Is this a sign that they are not motivated or am I not directing the conversation the right way? I find this to be rather frustrating, that I can ‘t even have a conversation with my yellow letter campaign before they often hang up.

Is this just part of the process or what should I do?


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